Netnography: Redefined
Language: English
Published by SAGE Publications Ltd, United Kingdom, London, 2015
- Softcover
- Used
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Add to basketItem description from seller
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches,Netnography: Redefinedis an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor,Netnography: Redefinedincludes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefinedpresents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…
Seller Inventory # GOR009140507
- Title
- Netnography: Redefined
- Author
- Robert Kozinets
- Publisher
- SAGE Publications Ltd, United Kingdom, London
- Publication year
- 2015
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1446285758
- ISBN 13
- 9781446285756
- Edition
- 2nd Edition
- Item weight
- 558 grams
- Dimensions
- 170.0 x 242.0
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.
With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.
Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
"Synopsis" may belong to another edition of this title.
About the Author
Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.
"About the title" may belong to another edition of this title.
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