Neo-PR : Public Relations in a Postmodern World

Language: English

Published by Peter Lang, 2015

143312534X / 9781433125348

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Druck auf Anfrage Neuware - Printed after ordering - Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world.…

Seller Inventory # 9781433125348

Title
Neo-PR : Public Relations in a Postmodern World
Author
Christopher Caldiero
Publisher
Peter Lang
Publication year
2015
Condition
Neu
Binding
Buch
Language
English
ISBN 10
143312534X
ISBN 13
9781433125348
Edition
2nd Edition
Item weight
318 grams
Dimensions
231x155x13 mm

AHA-BUCH GmbH

Einbeck, Germany

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