Need-to-Know Marketing: An Accessible A to Z Guide

Ambler, Tim

ISBN 10: 0712698345 ISBN 13: 9780712698344
Published by Random House Business Books, 1992
Used Soft cover

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This is an introduction to marketing in an A-Z format. It includes all the key marketing concepts, plus some individual perceptions of the author's, in 26 brief chapters keyed to the individual letters of the alphabet. From advertising, agencies and analysis via grey markets, the J-curve, network and relationship marketing to value and velocity. This book is designed for business people and students who know marketing is a key business factor - but have had little or no training in it.

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Bibliographic Details

Title: Need-to-Know Marketing: An Accessible A to Z...
Publisher: Random House Business Books
Publication Date: 1992
Binding: Soft cover
Condition: Good

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Tim Ambler
Published by Century Business, London, 1992
ISBN 10: 0712698345 ISBN 13: 9780712698344
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ISBN 10: 0712698345 ISBN 13: 9780712698344
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780712698344

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ISBN 10: 0712698345 ISBN 13: 9780712698344
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Paperback. Condition: Very Good. Need-to-Know Marketing: An Accessible A to Z Guide This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780712698344

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Ambler, Tim
Published by Random House Business Books, 1992
ISBN 10: 0712698345 ISBN 13: 9780712698344
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Paperback. Condition: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 1002893

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