Navigating the Shifting Landscape of Consumer Behavior

Language: English

Published by IGI Global, 2024

9798369315941

  • Hardcover
  • New
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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.…

Seller Inventory # 9798369315941

Title
Navigating the Shifting Landscape of Consumer Behavior
Author
Fatih Sahin
Publisher
IGI Global
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 13
9798369315941
Item weight
879 grams
Dimensions
260x183x24 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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