Navigating Data Standards in Business Strategy
Language: English
Published by Anthem Press, GB, 2026
Series: Book 5 of 7 - Anthem Ethics of Personal Data Collection
- Softcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
AbeBooks seller since June 10, 2025
Condition: New
£ 33.65
Quantity: 2 available
Add to basketItem description from seller
Examines the evolving landscape of data privacy and ethics, arguing that businesses can build trust and drive growth by adopting transparent, consumer-focused data frameworks beyond legal compliance.Data privacy continues to be an important topic for discussion throughout changing technology, business, and legislation landscapes. The U.S. legislation continues to shift state-by-state, resulting in changes that are often difficult for companies to keep up with. This is (one reason) why businesses should adopt their own data framework principles to guide their business strategy. Developing data guidelines or principles is the practice of a business voluntarily going beyond data privacy legislation to create and implement a data collection and usage framework that prioritizes customer relationships through a lens of transparency and control.The book explores how consumer data are currently collected from everyday interactions, surveys, website usage, purchases, and more, then examines how that information feeds data and business strategies for companies around the world. Data collection is often complex-it requires different kinds of technology and uses different validation methods, all across different pieces of data-and this complexity can lead to issues with accuracy and tracking of when and how consumer data are used. Data are used to drive business strategies by helping companies find their most loyal users, bring in new customers, and increase usage, among other things. An underlying guide for data principles can lead to improved accuracy in data collection, help businesses stay transparent with consumers, generate more trust, and ultimately, increase business performance.As consumers become more educated and more aware about what data are collected and how they are used by companies, there is a growing need for businesses to develop a relationship with their consumers built on trust and mutual value. There is currently a gap between the amount of data collected, its usage, and how consumers trust and value the companies with which they do business.Finally, this book discusses how businesses can bridge that gap, between consumer trust and effective business strategy by developing their own set of data guidelines and principles that can improve business growth. These strategies are designed to help drive consumer trust by treating consumers like real people and understanding the relationship between data collection, usage, and consumer trust.…
Seller Inventory # LU-9781839997723
- Title
- Navigating Data Standards in Business Strategy
- Author
- Tiffany Johnson, Daniela Molta
- Publisher
- Anthem Press, GB
- Publication year
- 2026
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1839997729
- ISBN 13
- 9781839997723
- Series
- Book 5 of 7: Anthem Ethics of Personal Data Collection
An underlying guide for how data principles can lead to improved accuracy in data collection, help businesses stay transparent with consumers, generate more trust, and ultimately, increase business performance. Even more important in today’s age of AI, this book examines today’s complex U.S. based privacy landscape and explains what business leaders and consumers stand to lose when myth gets mistaken for fact when thinking about data privacy. It defines the make-up of an audience and provides a step-by-step framework for how to structure data collection, storage and usage in a way that respects the consumer and builds trust.
"Synopsis" may belong to another edition of this title.
About the Author
Tiffany Johnson is a data and audience strategy professional with 20+ years of experience working with some of the world’s largest advertisers. She is also an adjunct professor at New York University’s School of Professional Studies graduate program teaching Consumer Behavior and Business Planning. In addition to her industry and academic work, she advises organizations on data strategy, audience intelligence, and business transformation through her consulting practice, Xente Consulting.
Daniela Molta is a professor of digital advertising at Syracuse University whose research focuses on how data practices, specifically data ethics and privacy decisions, shape real-world outcomes for organizations and communities. She has 18+ years of industry experience across in-house marketing teams and media agencies, and now at her own strategic consulting firm, CaliYork Consulting.
"About the title" may belong to another edition of this title.
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