Ad Nauseam : How Advertising and Public Relations Changed Everything
Language: English
Published by Iuniverse, 2015
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 18.16
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence.Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other 'invisible' means of persuasion. He explores the history of advertising and public relations, and focuses on how: advertisers employ deceptive and manipulative techniques media campaigns have become a tool of corporate social engineering propaganda works across the spectrum of media, from print to the InternetAd Nauseam reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.…
Seller Inventory # 9781491758915
- Title
- Ad Nauseam : How Advertising and Public Relations Changed Everything
- Author
- Jeff Koob
- Publisher
- Iuniverse
- Publication year
- 2015
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1491758910
- ISBN 13
- 9781491758915
- Item weight
- 217 grams
- Dimensions
- 203x127x11 mm
The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda, but the use of deceptive and manipulative techniques. Some advertising and public relations campaigns employ propaganda techniques and other psychotechnologies of influence.
Jeff Koob, a psychologist, provides examples of advertisers using propaganda and other “invisible” means of persuasion. He explores the history of advertising and public relations, and focuses on how:
• advertisers employ deceptive and manipulative techniques
• media campaigns have become a tool of corporate social engineering
• propaganda works across the spectrum of media, from print to the Internet
Ad Nauseam reveals how the propaganda industry affects almost every aspect of our lives. Equip yourself with the knowledge you need to recognize the techniques of propaganda, and discover the antidote to the infotoxins in our mental environment.
"Synopsis" may belong to another edition of this title.
About the Author
Jeff Koob earned a bachelor's degree in English from The Citadel and a master's degree in psychology from the University of West Georgia. He served in the US Army and the Peace Corps and worked as a public sector psychologist for more than thirty years. He lives in Columbia, South Carolina.
"About the title" may belong to another edition of this title.
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