The Name of the Game: The Business of Sports

Gorman, Jerry; Calhoun, Kirk

ISBN 10: 0471594237 ISBN 13: 9780471594239
Published by Wiley, 1994
New Soft cover

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Synopsis:

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.

Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

About the Author:

Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley.

Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.

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Bibliographic Details

Title: The Name of the Game: The Business of Sports
Publisher: Wiley
Publication Date: 1994
Binding: Soft cover
Condition: New

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Gorman, Jerry,Calhoun, Kirk
Published by Wiley, 1994
ISBN 10: 0471594237 ISBN 13: 9780471594239
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Gorman, J.
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Gorman, J.
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ISBN 10: 0471594237 ISBN 13: 9780471594239
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