NEUROMARKETING : The complete guide to understanding the different mental and decision-making processes of the consumer and exponentially increasing online and offline sales. (FRENCH Version)

Publisher

JASON PETIT

Publication Date

2021

Language

French

ISBN 10

1802219714

ISBN 13

9781802219715

Binding

Hardcover

Condition

Sehr gut

Seller catalogs

B�cher

About this title

Synopsis

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Why do we often buy products without having any need for them? What are the unconscious processes that lead to purchase? Are you an entrepreneur and looking for a way to increase the conversion rate?

Neuromarketing is a doctrine that combines neuroscience and marketing: knowing its fundamental principles means understanding which brain mechanisms occur in consumers during the process of purchasing a product or service. The discipline is based on the principle that 95% of purchasing decisions depend on processes that are activated at an unconscious, i.e. irrational, level. This book sets itself the objective of explaining neuromarketing in a clear and thorough way.

The evolution of marketing techniques during the digital age makes it necessary to be informed and updated about the latest trends. Understanding the theoretical aspects of neuromarketing allows you to have a competitive advantage over most of the activities that still ignore the importance of psychology and persuasion in business. Understanding neuromarketing is also the best way to increase sales without spending more money on advertising, since it is the conversion rate that is increased. Neuromarketing is an opportunity you should not miss.

This book is the solution for you if:

You are an entrepreneur or have a business and want to increase your sales and profits

You have a business and want to make your advertising campaigns more effective

You are passionate about neuromarketing and want to learn more about it

You don't know this discipline and would like to learn more about it

You are looking for a book that explains neuromarketing in a clear and thorough way

You want to master the techniques of neuromarketing

Thanks to this guide you will get, for example, complete and in-depth answers to the following questions:

What are the differences between marketing and neuromarketing?

What is the decision-making process that occurs when you are deciding whether to make a purchase?

What are the factors that influence the customer's decision-making process?

How can you predict and harness consumer emotions?

What are cognitive biases and how can you use them to your advantage?

How can you take cues from successful examples and case studies?

What levers can you use to persuade a person to take an action?

What are the imperceptible factors in the environment that lead to a purchase?

How can you concretely apply neuromarketing to an online business or physical activity?

How can you learn about and master neuromarketing techniques?

And that's not all...

More and more companies are using neuromarketing to manipulate purchasing choices, for this reason, the book is also suitable for those who do not have a business, but as consumers want to protect themselves and not be influenced by the advanced persuasion techniques used by marketing experts.

With this guide, thanks to the valuable information, examples and tricks it contains, you will quickly become an expert in neuromarketing and after acquiring these skills you can master and use this discipline to achieve your goals. Keep up to date! Harness the potential of neuromarketing!

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Buy it NOW and let your customers get addicted to this amazing book

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