The Myth of Michael Jordan in Popular Culture
Language: English
Published by Taylor and Francis Ltd, GB, 2025
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
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Add to basketItem description from seller
This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a 'post-truth' world. It unpacks the underlying 'monomythical' structure of the Jordan myth, including the universality of the 'hero's journey', and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordan's playing career.Drawing on original research and adding new theoretical depth to our understanding of Michael Jordan's place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society.…
Seller Inventory # LU-9781032591285
- Title
- The Myth of Michael Jordan in Popular Culture
- Author
- Tomasz Jachec
- Publisher
- Taylor and Francis Ltd, GB
- Publication year
- 2025
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1032591285
- ISBN 13
- 9781032591285
- Item weight
- 400 grams
This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture.
Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a ‘post‑truth’ world. It unpacks the underlying ‘monomythical’ structure of the Jordan myth, including the universality of the ‘hero’s journey’, and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordan’s playing career.
Drawing on original research and adding new theoretical depth to our understanding of Michael Jordan’s place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society.
"Synopsis" may belong to another edition of this title.
About the Author
Tomasz Jacheć is an Assistant Professor at the University of Warmia and Mazury in Olsztyn, Poland. His work focuses on the landscape of American popular culture, including sport and comedy. He is a member of the Polish Association for American Studies (PAAS) and the European Association for American Studies (EAAS).
"About the title" may belong to another edition of this title.
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