The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything. This item is unavailable.
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Language: English
Published by Crown Business, 2001
- Hardcover
- Used
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- Title
- The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
- Author
- Crawford, Fred
- Publisher
- Crown Business
- Publication year
- 2001
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0609608207
- ISBN 13
- 9780609608203
Explaining why "universal excellence" can be a mistake in the business world, the authors offer a compelling argument that a corporation should focus its resources and energy on targeted goals in order to dominate in one important area, differentiate in another, and be industry par in the others. 40,000 first printing.
"Synopsis" may belong to another edition of this title.
About the Author
FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer.
RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce.
RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce.
"About the title" may belong to another edition of this title.
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