The Myth of the Ethical Consumer Paperback with DVD

Language: English

Published by Cambridge University Press, 2010

0521747554 / 9780521747554

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[Author], [Publisher]. NB: This is a secondhand book in very good condition. See our FAQs for more information. Please note that the jacket image is indicative only. A description of our secondhand books is not always available. Please contact us if you have a question about this title. Author: Timothy M. Devinney (University of Technology, Sydney) Format: Mixed media product Number of Pages: 253 Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption.

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Title
The Myth of the Ethical Consumer Paperback with DVD
Author
Devinney, Timothy M.; Auger, Pat; Eckhardt, Giana M.
Publisher
Cambridge University Press
Publication year
2010
Book Type
Mixed media product
Binding
Mixed media product
Language
English
ISBN 10
0521747554
ISBN 13
9780521747554

Book Grocer

Tullamarine, VIC, Australia

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