The Myth of the Ethical Consumer. With DVD, figures and tables
Devinney, Timothy M. / Auger, Pat / Eckhardt, Giana M.
Language: English
Published by Cambridge Univ. Press, Cambridge, 2012
- Softcover
- Used
Seller: Der Buchfreund, Wien, AustriaDer Buchfreund
AbeBooks seller since February 12, 2002
Condition: Used - Very good
£ 43.19
Quantity: 1 available
Add to basketItem description from seller
gr8 Original-kartoniert 3rd printing en XVII pp., 240 pp.; Do ethical consumers really care where products come from and how they are made? Interviews with consumers in eight countries is included on an accompanying DVD.
Seller Inventory # 674279722
- Title
- The Myth of the Ethical Consumer. With DVD, figures and tables
- Author
- Devinney, Timothy M. / Auger, Pat / Eckhardt, Giana M.
- Publisher
- Cambridge Univ. Press, Cambridge
- Publication year
- 2012
- Condition
- Sehr gut
- Binding
- Original-kartoniert
- Language
- English
- ISBN 10
- 0521747554
- ISBN 13
- 9780521747554
- Item weight
- 1,000 grams
"Synopsis" may belong to another edition of this title.
About the Author
Pat Auger is Associate Professor of Information Systems and e-commerce and Director of the Executive MBA Program at the Melbourne Business School, The University of Melbourne. He has published extensively in leading academic journals in a variety of disciplines including information systems, marketing, business ethics, and strategy.
Giana M. Eckhardt is Associate Professor of Marketing at Suffolk University, Boston. She has published widely on issues related to consumer behavior in China, branding, culture and globalization in Asia, and consumer ethics. Her research has been funded by and won awards from the Sheth Foundation and the Marketing Science Institute.
"About the title" may belong to another edition of this title.
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