The special Tenth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that this book offers is unlike that of any other resource available. Music business newcomers and professionals alike will find Baskerville′s handbook a valuable resource, whatever their specialty is within the field music. It is ideal as the core textbook in courses such as Introduction to the Music Business, Music and Media, Music Business Foundations, and survey courses. This book can also be used for more specialized courses on the record industry, music merchandising, music careers, artist management, music and the law, arts administration, and music in popular culture.
Author David Baskerville (1918–1986) received a PhD in music from UCLA. His background included staff composer-conductor for NBC-Hollywood; arranger for Nelson Riddle, Paramount Pictures, and 20th Century Fox; television producer for BBC-London; conductor at Radio City Music Hall; trombonist with the Seattle Symphony, Los Angeles Philharmonic, and NBC-Hollywood orchestra; executive vice president of Ad-Staff, Inc., producer of award-winning broadcast commercials; executive editor of Tor Music Publishing Company; and president of Sherwood Recording Studios, North Hollywood.
He also served as a consultant to companies in the entertainment industry, such as Walt Disney Productions, and to research and marketing firms, such as Vidmar Communications in Los Angeles.
As an educator, Dr. Baskerville created and directed the music management program at the University of Colorado at Denver, where he became professor emeritus. He was a guest lecturer, consultant, or clinician at USC, UCLA, Chicago Musical College, Hartt School of Music, the Ohio State University, University of Miami, and Trebas Institute in Canada.
He was a featured speaker at national conventions of the Music Educators National Conference, College Music Society, National Association of Jazz Educators, and the National Association of Schools of Music.
Author Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a BA in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a staff writer-producer. The first TV documentary he created for CBS TV stations was nominated for an Emmy.
As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, multinational broadcasting, and mobile communications. He served as president of what is now a division of S&P Global Market Intelligence, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch (acquired by Forrester Research), a key source of consumer research on new media.
As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard.
Baskerville was vice president of the Music and Entertainment Industry Educators Association (MEIEA) and member of the Writers Guild of America, West. He has served on the boards of both public and private companies that produce business information.
