Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources Kotler, Neil G. and Kotler, Philip

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources Kotler, Neil G. and Kotler, Philip

ISBN 10: 0787909122 ISBN 13: 9780787909123
Published by Jossey-Bass Inc Pub, 1998
Language: English
Condition: New Hardcover

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