Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Kotler, Neil G.; Kotler, Philip and Kotler, Wendy I.

Kotler, Neil G.; Kotler, Philip and Kotler, Wendy I.

ISBN 10: 0787996912 ISBN 13: 9780787996918
Published by Jossey-Bass, 2008
Language: English
Condition: New Hardcover

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