Museum Flack: A Public Relations Guide for Museums (American Alliance of Museums)
Language: English
Published by Bloomsbury Publishing USA -, 2025
- Softcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
£ 32.05
Quantity: 20 available
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- Title
- Museum Flack: A Public Relations Guide for Museums (American Alliance of Museums)
- Author
- Lott, Steve Steve Lott,
- Publisher
- Bloomsbury Publishing USA -
- Publication year
- 2025
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 13
- 9798765156407
insights and museum-specific case studies, the book demystifies complex communication challenges into tangible strategies.
Museum Flack unpacks the techniques behind headlines and empowers any museum professional to advocate for their institution, safeguard its reputation, and seize the media spotlight for all the right reasons. Every chapter offers step-by-step tactics and real-world examples, transforming complex communications challenges into clear, actionable strategies.
The time to master museum public relations is now. Readers who embrace these lessons will champion their institutions, protect their legacies, and help museums thrive, even under the sharpest media lens.
"Synopsis" may belong to another edition of this title.
About the Author
Steve Lott is a corporate communications executive with more than 20 years of experience developing strategic public relations strategies and brand campaigns across diverse industries including aerospace, manufacturing, transportation, consumer brands and international trade policy. He is also a professor of strategic communication at American University, where he teaches a graduate- level university course about media relations.
Steve started his career as a journalist learning how to research, write and tell captivating stories to a wide variety of audiences. Now a corporate communications executive, Steve brings decades of real-world experience to many different industries. Whether he’s working with corporate executives, non- profit leaders or students, Steve trains leaders without any experience how to develop captivating stories and earn news media coverage that will reach their target audience. Using proven public relations strategies and tactics, Steve regularly consults and provides spokesperson training and teaches crisis communication strategies and how to deal with organizational reputational damage.
Steve currently leads the global corporate communications and public relations function for Intelsat, the world's largest integrated satellite and terrestrial network operator. Previously, he served as a corporate communications executive at Raytheon Technologies and Boeing. Before joining Boeing, Steve worked at two different non-profit trade associations.
Steve is currently an adjunct professor in the American University (AU) School of Communications and is an advisor to the Northern Virginia Science Center on communications matters. Steve graduated from AU’s Kogod College of Business with degrees in Marketing and Business Administration.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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