Multimodality in Practice: Investigating Theory-in-Practice-through-Methodology (Routledge Studies in Multimodality)

Sigrid Norris

ISBN 10: 0415880378 / ISBN 13: 9780415880374

Published by Routledge 2011-12-14, 2011

About this Item

Seller Inventory # 6666-TNFPD-9780415880374

Bibliographic Details

Title: Multimodality in Practice: Investigating ...

Publisher: Routledge 2011-12-14

Publication Date: 2011

Binding: Hardcover

Condition: New

About this title

Synopsis:

In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.

About the Author:

Sigrid Norris is Associate Professor of Communication and Director of the Multimodal Research Center at Auckland University of Technology in New Zealand. She is the author of Analyzing Multimodal Interactions: A Methodological Framework (Routledge, 2004), rosarot und schwarz (Deutscher Lyrik Verlag, 2008) and Identity in (inter)action: Introducing Multimodal Interaction Analysis (deGruyter, 2011).