Multimodal Legitimation (Paperback)
Language: English
Published by Taylor & Francis Ltd, London, 2023
Series: Book 15 of 16 - Routledge Critical Studies in Discourse
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
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Add to basketItem description from seller
Paperback. This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education. This volume meditates on the meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780367762292
- Title
- Multimodal Legitimation (Paperback)
- Author
- Rowan R. Mackay
- Publisher
- Taylor & Francis Ltd, London
- Publication year
- 2023
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0367762293
- ISBN 13
- 9780367762292
- Series
- Book 15 of 16: Routledge Critical Studies in Discourse
This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.
"Synopsis" may belong to another edition of this title.
About the Author
Rowan R. Mackay is Assistant Professor of English at the Chinese University, Hong Kong. Working at the crossroads of political language, social semiotics, and identity politics, previous publications have analysed the politics of Scotland, gender debates and how they can be analysed sensitively, and the role of irony within senior management teams.
"About the title" may belong to another edition of this title.
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