Multidisciplinary Perspectives on Cross-border Trade and Business

Cross-border business transactions have become increasingly important due to new norms of conducting business. Cross-border business has led to the emergence of multiple business opportunities and challenges to various stakeholders. Such global reality cannot simply be ignored; thus, business entities that operate across national borders need to fully employ global business strategies to compete and survive in the dynamic global environment.

Multidisciplinary Perspectives on Cross-Border Trade and Business captures a multi-faceted outlook on international business phenomena, particularly when cross-border businesses are severely affected by global crises such as the COVID-19 pandemic. This book discusses the perspectives of stakeholders from both developed and developing countries as they handled international crises including the COVID-19 pandemic. Covering topics such as knowledge acquisition, internationalization, and small and medium enterprises, this book is an essential resource for business executives, practitioners, policymakers, graduate and post-graduate students of government or business administration, professors, researchers, and academicians.

Asmat-Nizam Abdul-Talib teaches international business and marketing at the Universiti Utara Malaysia. He received his PhD in International Marketing from Aston Business School, Aston University, UK, his MBA in International Business from Cardiff University, UK, and a Bachelors Degree in Economics from Concordia University, Canada. At current, his academic research has received financial support or support in kind from various institutions. His research interests lie primarily in international marketing and strategic marketing, especially in export market intelligence, and the use of export market intelligence in the firm’s export decision process.

Norhayati Zakaria has a Ph.D. in Information Science and Technology and MPhil. of Information Transfer, both at Syracuse University and MSc. Management at Rensselaer Polytechnic Institute, Troy, NY. As an Associate Professor, she is currently attached at Faculty of Business and Management at University of Wollongong in Dubai, United Arab of Emirates. Her educational training bridges interdisciplinary fields of cross-cultural management, international human resource management, and information science. With her educational training abroad and experiences as an expatriate, she is culturally competent to the myriad culturally-attuned behaviors of global workforces. With her research program looking at an innovative work structure called global virtual teams and a new form of expatriates such as self-initiated expatriates, she explores key questions of ‘how do we manage the impact of culture on global talents face-to-face and virtually and how do we inculcate cultural intelligence among them?’ by using qualitative research methods. She is also engaged in research to explore a new way business is conducted via the digital platform and how such business model shapes the culture of the consumerism and entice them to buy goods and services in different forms for different reasons.

Samshul-Amry Abdul-Latif is currently attached with the Department of Tourism, Kulliyyah of Languages and Management, International Islamic University Malaysia (IIUM) in Pagoh campus. He graduated from the University of Otago, New Zealand in 1999 and started his career by joining a private limited company in Kuala Lumpur right after graduation, involving sales and marketing of consumer goods. He moved on to another private company with similar portfolio but was later absorbed into agriculture and palm oil plantation consultation department. He was then promoted to managerial level after three years. After that, he served in a Government-Linked Agency, Perbadanan Nasional Berhad (PERNAS) under the Special Programmes Department which he handled the operations of Women and Graduates Development Franchise Programme. After two years, he was appointed as a vice president of a private limited company handling investments of oil and gas facility (Labuan), silica (Yemen) and coal (Mozambique). After a short stint, he moved on join a family-owned agriculture project in Kedah involving cash crops and fruits. While working, he pursued his Master’s degree and graduated in 2012. He pursued his doctorate in 2012 and was appointed as a research assistant to his Ph.D Supervisor. Prior to his graduation in 2016, his articles were accepted in several international conferences including Malaysian Social Science Association Conference and Australia New Zealand International Business Association Conference held in Melbourne, Australia, among others. His research articles were published in several renowned Scopus-indexed international journals including Journal of Islamic Marketing and Asia Pacific Journal of Marketing and Logistics, and others since 2016. He actively reviews journal articles from Journal of Islamic Marketing, Emerald Emerging Case Studies, The CASE Journal among many others. His areas of interests include destination marketing, tourists’ behavior, tourism marketing, consumer boycott, consumer racism, consumer ethnocentrism, and consumer animosity. He won the ‘2017 Highly Commended Article’ award from Journal of Islamic Marketing and won 4th place in Emerald-UUM Case Writing Competition in 2015. Among the research grants he secured was Jamalullail Research Grant Scheme in 2021 and Research Initiative Grant Scheme in 2017. He actively participates as a team member for several research grants and sponsored research at national level. Currently, he heads the Malay Food Heritage Branding flagship project under IIUM and recently appointed as the Deputy Dean of Postgraduate and Responsible Research in his faculty.