Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics

In today's fast-evolving digital landscape, businesses, governments, and societies are grappling with the complex challenges of digital transformation. From shifting market dynamics to integrating new technologies, the need for a comprehensive understanding of these changes has never been greater. Traditional industries, such as transport and logistics, face the daunting task of re-engineering themselves to remain competitive in a digitally driven world. Furthermore, the economic security of regions and nations is increasingly dependent on data analytics and risk assessment, making it crucial for policymakers to adapt to this new paradigm. Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics offers a compelling solution to these pressing challenges. By consolidating insights and empirical findings from the GDTM conference series, this book provides a holistic understanding of the impact of digital transformation on markets globally. It dissects critical topics such as the development of transport and logistic activities in the digital age, the economic security of regions, and the digitalization of traditional industries like business and banking. Through rigorous analysis and innovative methodologies, this book equips academics, policymakers, and practitioners with the knowledge needed to navigate the complexities of the digital age. This book is not just a theoretical exploration; it offers practical insights and strategies for real-world applications. Professionals in fields ranging from technology to urban planning can benefit from its examination of business models reshaping traditional industries and the role of business ecosystems in this transformative journey. By elucidating the valuation of intellectual properties within educational institutions and offering newer methodologies for evaluating social and economic phenomena, this book empowers readers to embrace digital transformation and drive sustainable development in their respective domains.

Ahdi Hassan has been Associate or Consulting Editor of numerous journals and also served the editorial review board from 2013- to till now. He has a number of publications and research papers published in various domains. He has given contribution with the major roles such as using modern and scientific techniques to work with sounds and meanings of words, studying the relationship between the written and spoken formats of various Asian/European languages, developing the artificial languages in coherence with modern English language, and scientifically approaching the various ancient written material to trace its origin. He teaches topics connected but not limited to communication such as English for Young Learners, English for Academic Purposes, English for Science, Technology and Engineering, English for Business and Entrepreneurship, Business Intensive Course, Applied Linguistics, interpersonal communication, verbal and nonverbal communication, cross cultural competence, language and humor, intercultural communication, culture and humor, language acquisition and language in use.

Shakir Ullah is a trained ethnographer. He received his Ph.D in cultural anthropology and M.Phil in Sociology. His research goal is to link anthropological theory and ethnographic data on development with issues related to mega-development projects. His broader areas of interest include anthropology of development, applied anthropology, social change, and development. Before joining the Society of Fellows at SUSTech, he worked as a lecturer at the University of Peshawar, as an assistant professor at the University of Swabi Pakistan, and as a research and reporting officer at Alkhidmat Foundation Pakistan. He has written extensively on state-led mega-development projects in Pakistan, China One Belt One Road, and China Pakistan Economic Corridor (CPEC).

Sergey Barykin is a doctor of economic sciences (specialities finances 08.00.10 and logistics 08.00.05, year of the dissertation defence - 2009), and a professor at Graduate School of Service and Trade, Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University, Russia (since 2019). Since 2022 to present - a head of the Dissertation Council U.5.2.3.24 at Peter the Great St. Petersburg Polytechnic University, (SPbGEU) in the speciality 5.2.3. Regional and Industrial Economics: 4. Economics of services, 5. Transport and logistics, Marketing. Since 2018 to 2022 - an active member of the Dissertation Council D 212.354.02, created on the basis of the St. Petersburg State University of Economics (SPbGEU) in the specialty 08.00.05 - Economics and National Economy Management: Logistics. 2002 – 2017 - Associate Professor, St. Petersburg State University of Economics (SPbGEU) (Russia) ACHIEVEMENTS 2020 Grant funded by RFBR, project number No. 20-014-00029 «Development of trade and economic cooperation within the framework of the Eurasian Economic Union on the basis of digital logistics platforms» (Number CITIS AAAA-A 20-120031390080-9, ) FIELDS OF INTEREST Digital platforms, Smart and sustainable cities, digital and international networks, Industry 4.0, integrated marketing and logistics, digital echelons and consumer value chains, logistics and international trade network configuration, digital economy, BRICS trade and economic cooperation.

Elena de la Poza obtained her PhD from Polytechnic University of Valencia (UPV) in 2008. She is currently an Associate Professor of the Department of Economics and Social Sciences of the UPV. Her research is specialized in Sustainability, the empirical analysis of social phenomena and modeling the economic-financial impact of organizations. She has co-edited two books and has published more than 20 international scientific papers and 12 book chapters. She has presented papers at more than 50 national and international congresses, and has been guest speaker at 5 international conferences. She has done research at several prestigious centers such as University of North Carolina at Chapel Hill, Università degli studi de Padova, University of Knoxville, Michigan State University, University of Panama, Warsaw University of Life Sciences, Technical University of Ostrava. Currently she participates in three international European projects on Sustainability and Higher Education.