Multi-criteria Decision-making Models for Website Evaluation

Vatansever, Kemal (Editor)/ Akgül, Yakup (Editor)

ISBN 10: 152258238X / ISBN 13: 9781522582380

Published by Engineering Science Reference, 2019

About this Item

254 pages. 10.00x7.00x0.69 inches. In Stock. Seller Inventory # x-152258238X

Bibliographic Details

Title: Multi-criteria Decision-making Models for ...

Publisher: Engineering Science Reference

Publication Date: 2019

Binding: Hardcover

Condition: Brand New

About this title

Synopsis:

With almost every business application process being linked with a web portal, the website has become an integral part of any organization. Satisfying the end user's needs is one of the key principles of designing an effective website. Because there are different users for any given website, there are different criteria that users want. Thus, evaluating a website is a multi-criteria decision-making problem in which the decision maker's opinion should be considered for ranking the website. Multi-Criteria Decision-Making Models for Website Evaluation is a critical scholarly resource that covers the strategies needed to evaluate the navigability and efficacy of websites as promotional platforms for their companies. Featuring a wide range of topics including linguistic modelling, e-services, and site quality, this book is ideal for managers, executives, website designers, graphic artists, specialists, consultants, educationalists, researchers, and students.