Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness

Language: English

Published by Books on Demand, 2019

3748194293 / 9783748194293

  • Softcover
  • New
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Seller: moluna, Greven, Germanymoluna

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Softcover

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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional screen-.

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Title
Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness
Author
Hoeck, Lena
Publisher
Books on Demand
Publication year
2019
Condition
New
Binding
Soft cover
Language
English
ISBN 10
3748194293
ISBN 13
9783748194293
Edition
2nd Edition
Dimensions
1.2 x 21 x 14.8
Seller catalogs
Sozialwissenschaften/Recht/Wirtschaft

moluna

Greven, Germany

5-star seller

AbeBooks seller since July 9, 2020

Shipping rates from Germany to U.S.A.

Item26 to 60 business days26 to 60 business days
First item£ 42.01£ 42.01
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Greven, Germany 48268