Multi-Channel Marketing, Branding and Retail Design
Language: English
Published by Emerald Publishing Limited, GB, 2016
- Hardcover
- New
Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA
AbeBooks seller since June 10, 2025
Condition: New
£ 112.36
Quantity: Over 20 available
Add to basketItem description from seller
Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.…
Seller Inventory # LU-9781786354563
- Title
- Multi-Channel Marketing, Branding and Retail Design
- Author
- Charles McIntyre
- Publisher
- Emerald Publishing Limited, GB
- Publication year
- 2016
- Condition
- New
- Binding
- Hardback
- Language
- English
- ISBN 10
- 178635456X
- ISBN 13
- 9781786354563
- Item weight
- 467 grams
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About the Author
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