Mullen, B: The Psychology of Consumer Behavior
Language: English
Published by Taylor & Francis, 1990
- Hardcover
- New
Condition: New
£ 179.90
Quantity: Over 20 available
Add to basketItem description from seller
Mullen, Brian Johnson, CraigAfter years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: Why do consumers do what they do? This book provides an expansive, accessib.
Seller Inventory # 595134714
- Title
- Mullen, B: The Psychology of Consumer Behavior
- Author
- Brian Mullen|Craig Johnson
- Publisher
- Taylor & Francis
- Publication year
- 1990
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0898598575
- ISBN 13
- 9780898598575
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 26 to 60 business days | 26 to 60 business days |
|---|---|---|
| First item | £ 40.83 | £ 40.83 |
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