The Motherhood Business. Consumption, Communication, and Privilege.
Language: English
Published by The University of Alabama Press, 2015
Series: Book 36 of 70 - Rhetoric, Culture, and Social Critique
- Hardcover
- New
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Add to basketItem description from seller
The essays in The Motherhood Business examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace. Editor(s): Demo, Anne Teresa; Borda, Jennifer L.; Krolokke, Charlotte. Series: Rhetoric Culture and Social Critique Series. Num Pages: 304 pages. BIC Classification: JHBK. Category: (G) General (US: Trade). Dimension: 238 x 163 x 31. Weight in Grams: 608. . 2015. Hardback. . . . . Books ship from the US and Ireland.
Seller Inventory # V9780817318901
- Title
- The Motherhood Business. Consumption, Communication, and Privilege.
- Author
- . Ed(s): Demo, Anne Teresa; Borda, Jennifer L.; Krolokke, Charlotte
- Publisher
- The University of Alabama Press
- Publication year
- 2015
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0817318909
- ISBN 13
- 9780817318901
- Series
- Book 36 of 70: Rhetoric, Culture, and Social Critique
The Motherhood Business follows the harried mother’s path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and “mompreneurs”over the last decade.
Starting with the rapidly expanding global fertility market, The Motherhood Business explores the intersection of motherhood, consumption, and privilege in the context of fertility tourism, international adoption, and transnational surrogacy. The synergy between motherhood and the marketplace demonstrated across the essays affirms the stronghold of “intensive mothering ideology” in decisions over what mothers buy and how they brand their businesses even as that ideology evolves. Across diverse contexts, the volume also identifies how different forms or privilege shape how mothers construct their identities through their consumption and entrepreneurship.
Although social observers have long commented on the link between motherhood and consumerism, little has been written within the field of rhetoric. Penetrating and interdisciplinary, The Motherhood Business illuminates how consumer culture not only shapes contemporary motherhood but also changes in response to mothers who constitute a driving force of the economy.
"Synopsis" may belong to another edition of this title.
About the Author
Jennifer L. Borda is an associate professor of communication at the University of New Hampshire. She is the author of Women Labor Activists in the Movies: Nine Depictions of Workplace Organizers, 1954–2005.
Charlotte Kroløkke is an associate professor at the University of Southern Denmark. She currently heads the research project titled (Trans)Formations of Kinship: Travelling in Search of Relatedness.
"About the title" may belong to another edition of this title.
Kennys Bookstore
Olney, MD, U.S.A.
AbeBooks seller since October 9, 2009
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