The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
Language: English
Published by Createspace Independent Publishing Platform, 2017
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
£ 2.70
Quantity: 1 available
Add to basketItem description from seller
In a world where people can learn about a brand's products and services from friends, family, and other trusted sources at the touch of a screen, brands must reconsider how they interact and build relationships with people. In this insightful and instructive book on brand marketing and storytelling, advertising agency veteran and CEO Jeff Freedman shares his personal journey of discovering how successful brands build strong relationships with people. Through stories of his own personal and business experiences, Freedman guides readers on how to discover and share the moral of their story to become a brand that audiences love. The Moral of the Story is a must-read that will cause you to rethink how you represent your brand and help build lasting, authentic relationships that will enable your brand to thrive.
Seller Inventory # 00085983243
- Title
- The Moral of the Story: A Storyteller's Guide to Helping Brands Build Relationships with People
- Author
- Jeff Freedman
- Publisher
- Createspace Independent Publishing Platform
- Publication year
- 2017
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 197753001X
- ISBN 13
- 9781977530011
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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SBYB, Inc.
900 Knell Rd
Montgomery, IL U.S.A. 60538
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