Moderne Methoden der Marktforschung: Kunden besser verstehen (FOM-Edition) Kunden besser verstehen
Language: German
Published by Springer Gabler, 2017
- Softcover
- Used
Seller: Book Broker, Berlin, GermanyBook Broker
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Condition: Used - Fine
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- Title
- Moderne Methoden der Marktforschung: Kunden besser verstehen (FOM-Edition) Kunden besser verstehen
- Author
- Gansser, Oliver und Bianca Krol:
- Publisher
- Springer Gabler
- Publication year
- 2017
- Condition
- Sehr gut
- Binding
- Soft cover
- Language
- German
- ISBN 10
- 3658097442
- ISBN 13
- 9783658097448
- Edition
- 1. Aufl. 2017.
- Item weight
- 467 grams
- Seller catalogs
- Varia
"Synopsis" may belong to another edition of this title.
About the Author
Prof. Dr. Oliver Gansser studierte Wirtschaftswissenschaften an der Universität Augsburg. Er war wissenschaftlicher Mitarbeiter am Institut für Werkzeugmaschinen und Betriebswissenschaften der Technischen Universität München (iwb) und Marketing-Experte beim Bayerischen Kompetenznetzwerk für Mechatronik (BKM). Er war wissenschaftlicher Mitarbeiter am Lehrstuhl für Betriebswirtschaftslehre mit dem Schwerpunkt Marketing bei Prof. Dr. Heribert Gierl an der Universität Augsburg und Vorstandsmitglied des Wissenschaftlichen Instituts für marktorientierte Unternehmensführung (WIMU) e.V. Seit 2009 ist er hauptamtlicher Professor für Betriebswirtschaftslehre, insbesondere Marketing, an der FOM am Standort München und leitet den ifes Standort Süd. Er ist Vorstandsmitglied beim Access Marketing Management (AMM) e.V. Seine Forschungsschwerpunkte liegen in den Feldern Präferenzforschung, Kommunikationsforschung und Käuferverhalten und Management von Kundenbeziehungen.
Prof. Dr. Bianca Krolist Gründerin und Direktorin des ifes Instituts für Empirie & Statistik an der FOM Hochschule. Im Jahr 2010 erhielt sie nach zehnjähriger Berufstätigkeit als Unternehmensberaterin (zuletzt als Geschäftsführerin und Partnerin) die Berufung zur Professorin für Allgemeine Volkswirtschaftslehre, insbesondere Statistik und Wirtschaftsmathematik, an der FOM Hochschule. Sie engagiert sich in der Kompetenzentwicklung von Studenten und Dozenten im Bereich der empirischen Forschung sowie der operativen Unterstützung und methodischen Absicherung empirischer Fragestellungen im Rahmen von Forschungsprojekten der Hochschule. Das eigene Forschungsinteresse liegt insbesondere auf der Durchführung von Marktanalysen und der Erforschung des Nachfrageverhaltens in verschiedenen Branchen (bspw. im Gesundheitswesen) sowie auf der Entwicklung von managementorientierten Gestaltungsansätzen durch den Einsatz von anwendungsorientierten empirischen Methoden.
"About the title" may belong to another edition of this title.
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