Modern Marketing Using AI
Malay A. Upadhyay Pooja Chitnis
Language: English
Published by BPB Publications, IN, 2021
- Softcover
- New

Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
£ 36.41
Quantity: Over 20 available
Add to basketSeller Inventory # LU-9789391030216
- Title
- Modern Marketing Using AI
- Author
- Malay A. Upadhyay Pooja Chitnis
- Publisher
- BPB Publications, IN
- Publication year
- 2021
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 9391030211
- ISBN 13
- 9789391030216
- Series
- Book 4 of 6: AI All-in-One Series
Your guide to becoming a marketing guru and supercharge your brand with modern technologies.
Key Features
● Industry-led best practices and real-world examples of brand successes and failures.
● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success.
● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising.
Description
How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.
'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs.
You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence.
What you will learn
● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base.
● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity.
● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience.
● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations.
Who this book is for
This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success.
Table of Contents
Section 1: Understanding the Brand Journey
1. The Importance of Brand Equity
2. A Typical Brand Journey
3. The Convergence of Marketing, Sales and Customer Success
4. AI and the Future of Marketing
Section 2: Attracting Customers
5. Validating Your Brand and Product
6. Brand Identity
7. Brand Awareness – Web Presence
8. Brand Awareness – Social Media
9. Brand Awareness – Online Ads
Section 3: Winning the Customers
10. Operational Alignment and Automation
11. Brand Credibility
12. Brand Engagement
13. Selling Strategies
Section 4: Turning the Customers into Fans
14. Customer Onboarding
15. Brand Receptivity
16. Brand Resonance
17. How to Prepare for the AI Era
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Rarewaves.com UK
London, United Kingdom
AbeBooks seller since June 11, 2025
Shipping rates from United Kingdom to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 65.00 | £ 100.00 |
Payment methods
Seller's business information
RAREWAVES.COM LIMITED
Elsley Court, 20-22 Great Titchfield Street
London, United Kingdom W1W 8BE
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Rarewaves.com UK, Unit 144 The Lightbox, 111 Power Road, W4 5PY, London, London, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Please note that we do not offer Priority shipping to any country.
We currently do not ship to the below countries:
Russia
Belarus
Ukraine
Please do not attempt to place orders with any of these countries as a ship to address - they will be cancelled.