Modern Consumer Behavior at the Intersection of AI and Social Media (Hardcover)
Language: English
Published by Igi Global Scientific Publishing, 2026
- Hardcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 174.49
Quantity: 1 available
Add to basketItem description from seller
Hardcover. In today's digital era, the intersection of artificial intelligence (AI) and social media transforms modern consumer behavior. AI-powered algorithms shape how consumers discover, evaluate, and engage with brands, curating personalized experiences based on behavioral data. Social media platforms serve as spaces where consumers interact with content, influence, and are influenced by digital communities and trends. This convergence redefines traditional marketing, fostering real-time engagement, predictive analytics, and personalized recommendations that drive purchasing decisions. Understanding modern consumer behavior within AI-driven social media is essential for businesses building trust, loyalty, and competitive advantage in a data-centered marketplace. Modern Consumer Behavior at the Intersection of AI and Social Media explores the role of AI in transforming consumer behavior and its impact on day-to-day consumption practices. It offers practical and theoretical frameworks to leverage AI and address the modern generation's consumer patterns. This book covers topics such as purchase behavior, customer experience, and metaverse, and is a useful resource for engineers, business owners, marketers, academicians, researchers, and scientists. "This book aims to Investigate the Influence of AI and social media on consumer perception and loyalty, strategies to enhance the brand by using AI and social media and to understand the role of AI in predicting consumer behavior of various product purchases"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798337327471
- Title
- Modern Consumer Behavior at the Intersection of AI and Social Media (Hardcover)
- Author
- Gopalakrishnan Soundararajan
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2026
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 13
- 9798337327471
"Synopsis" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
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| First item | £ 37.00 | £ 37.00 |
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