Modern Consumer Behavior at the Intersection of AI and Social Media
Language: English
Published by IGI GLOBAL SCIENTIFIC PUBLISHING, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 190.64
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In today's digital era, the intersection of artificial intelligence (AI) and social media transforms modern consumer behavior. AI-powered algorithms shape how consumers discover, evaluate, and engage with brands, curating personalized experiences based on behavioral data. Social media platforms serve as spaces where consumers interact with content, influence, and are influenced by digital communities and trends. This convergence redefines traditional marketing, fostering real-time engagement, predictive analytics, and personalized recommendations that drive purchasing decisions. Understanding modern consumer behavior within AI-driven social media is essential for businesses building trust, loyalty, and competitive advantage in a data-centered marketplace. Modern Consumer Behavior at the Intersection of AI and Social Media explores the role of AI in transforming consumer behavior and its impact on day-to-day consumption practices. It offers practical and theoretical frameworks to leverage AI and address the modern generation's consumer patterns. This book covers topics such as purchase behavior, customer experience, and metaverse, and is a useful resource for engineers, business owners, marketers, academicians, researchers, and scientists.…
Seller Inventory # 9798337327488
- Title
- Modern Consumer Behavior at the Intersection of AI and Social Media
- Author
- Ruksana Banu
- Publisher
- IGI GLOBAL SCIENTIFIC PUBLISHING
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798337327488
- Item weight
- 1,061 grams
- Dimensions
- 254x178x31 mm
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About the Author
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| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 32.57 | £ 37.12 |
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