Modern Competitive Analysis
Oster, Sharon M.
ISBN 10: 0195058453 ISBN 13: 9780195058451
Published by Oxford University Press, 1989
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hardcover
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Synopsis:
Shows that combining an understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organisation and provide guidelines for effective corporate strategies. The third edition includes new material in game theory, added value analysis and strategic intent.
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Bibliographic Details
Title: Modern Competitive Analysis
Publisher: Oxford University Press
Publication Date: 1989
Binding: hardcover
Condition: Very Good