Models and Managers: The Concept of a Decision Calculus (Classic Reprint)
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
£ 13.73
Quantity: Over 20 available
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Print on Demand. This book delves into the critical yet often overlooked issue of bridging the gap between management science models and their practical application by managers. In an era grappling with the complexities of industrial society, the author argues that the lack of effective communication and understanding between these two domains hinders the potential of management science, particularly in the field of marketing. The author critiques the prevailing trend of building overly complex models that become inaccessible and impractical for managers. Instead, they advocate for a 'decision calculus' approach ââ â models that are simple, robust, adaptable, and easy to use. The book emphasizes the importance of incorporating managerial judgment and intuition into model design, ensuring that models become tools for enhancing decision-making rather than replacing it. Drawing upon real-world examples and case studies, the author illustrates how such models can be implemented in areas like advertising budgeting and media planning. By fostering a more collaborative and user-centric approach to model development, this book ultimately aims to empower managers with the tools and understanding they need to effectively navigate the challenges of modern business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781330283592_0
- Title
- Models and Managers: The Concept of a Decision Calculus (Classic Reprint)
- Author
- John D. C. Little
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330283597
- ISBN 13
- 9781330283592
- Seller catalogs
- Marketing
Make better decisions with models you can actually use.
This book introduces the idea of a decision calculus—a model-based system that helps managers interpret data and judgments to improve choices at work. It explains how to design simple, robust tools that a manager can control. The focus is on the dynamic between the manager and the model, not on jargon or theory. Through practical examples like advertising budgets and brand planning, you’ll see how models inform action while keeping the manager in charge.
- Learn why many models fail in real-world use and how to avoid common pitfalls.
- Discover a practical approach to building model-based decisions that are easy to understand and trust.
- See how input data, sensitivity analysis, and updates from results shape better strategies.
- Explore how to tailor a model so it becomes an extension of your own thinking.
"Synopsis" may belong to another edition of this title.
Forgotten Books
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed before purchase if you request a sample.
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