Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making (International Series in Quantitative Marketing)

Leeflang, Peter S.H.; Wieringa, Jaap E.; Bijmolt, Tammo H.A.; Pauwels, Koen H.

ISBN 10: 1493940872 ISBN 13: 9781493940875
Published by Springer, 2016
Language: English
Condition: New Soft cover

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New - Soft cover

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