Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Leeflang, Peter/ Wieringa, Jaap E./ Bijmolt, T. H. A./ Pauwels, Koen H.

ISBN 10: 1493940872 ISBN 13: 9781493940875
Published by Springer Verlag, 2016
Language: English
Condition: New Soft cover

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New - Soft cover

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