Modélisation des facteurs affectant l'adoption du commerce mobile
Language: French
Published by Editions Notre Savoir Mär 2023, 2023
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 66.93
Quantity: 1 available
Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Le commerce mobile, également connu sous le nom de M-commerce, est considéré comme la prochaine grande phase de la société technologiquement dépendante après l'ère du commerce électronique. Cette étude vise à identifier certains facteurs qui affectent l'adoption du commerce mobile en Malaisie en développant un modèle d'adoption du commerce mobile basé sur les modèles technologiques existants tels que TRA, TPB, TAM et DOI. La modélisation par équations structurelles (SEM) est utilisée pour tester le modèle proposé. Les résultats ont révélé que l'utilité perçue, la facilité d'utilisation perçue et la confiance perçue sont positivement associées à l'attitude du consommateur à l'égard de l'utilisation, ce qui affecte l'intention d'utilisation du consommateur. L'IP et le coût perçu n'ont pas d'effet significatif sur l'attitude du consommateur à l'égard de l'utilisation. Les résultats ont apporté une contribution, nous permettant de comprendre les facteurs qui peuvent affecter l'adoption du commerce électronique. Les résultats ont montré que le modèle étendu et modifié est bien adapté à l'adoption précoce des services de commerce électronique et qu'il explique 39 % des intentions des consommateurs d'adopter les services de commerce électronique. Le modèle de commerce mobile proposé peut servir de base à l'évaluation par les acteurs du secteur du potentiel d'adoption des nouveaux services de commerce mobile.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 204 pp. Französisch.…
Seller Inventory # 9786205836576
- Title
- Modélisation des facteurs affectant l'adoption du commerce mobile
- Author
- A. H. M. Saifullah Sadi
- Publisher
- Editions Notre Savoir Mär 2023
- Publication year
- 2023
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- French
- ISBN 10
- 6205836572
- ISBN 13
- 9786205836576
- Item weight
- 322 grams
- Dimensions
- 220x150x13 mm
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 50.69 | £ 63.37 |
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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur
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Modernes Antiquariat - Bücher von 1960 bis heuteSeller's business information
buchversandmimpf2000
Germany
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Buchversand Mimpf2000
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