Modélisation des facteurs affectant l'adoption du commerce mobile
Language: French
Published by Editions Notre Savoir Mrz 2023, 2023
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 66.93
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Le commerce mobile, également connu sous le nom de M-commerce, est considéré comme la prochaine grande phase de la société technologiquement dépendante après l'ère du commerce électronique. Cette étude vise à identifier certains facteurs qui affectent l'adoption du commerce mobile en Malaisie en développant un modèle d'adoption du commerce mobile basé sur les modèles technologiques existants tels que TRA, TPB, TAM et DOI. La modélisation par équations structurelles (SEM) est utilisée pour tester le modèle proposé. Les résultats ont révélé que l'utilité perçue, la facilité d'utilisation perçue et la confiance perçue sont positivement associées à l'attitude du consommateur à l'égard de l'utilisation, ce qui affecte l'intention d'utilisation du consommateur. L'IP et le coût perçu n'ont pas d'effet significatif sur l'attitude du consommateur à l'égard de l'utilisation. Les résultats ont apporté une contribution, nous permettant de comprendre les facteurs qui peuvent affecter l'adoption du commerce électronique. Les résultats ont montré que le modèle étendu et modifié est bien adapté à l'adoption précoce des services de commerce électronique et qu'il explique 39 % des intentions des consommateurs d'adopter les services de commerce électronique. Le modèle de commerce mobile proposé peut servir de base à l'évaluation par les acteurs du secteur du potentiel d'adoption des nouveaux services de commerce mobile. 204 pp. Französisch.…
Seller Inventory # 9786205836576
- Title
- Modélisation des facteurs affectant l'adoption du commerce mobile
- Author
- A. H. M. Saifullah Sadi
- Publisher
- Editions Notre Savoir Mrz 2023
- Publication year
- 2023
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- French
- ISBN 10
- 6205836572
- ISBN 13
- 9786205836576
- Item weight
- 322 grams
- Dimensions
- 220x150x13 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
| Item | 5 to 15 business days | 5 to 15 business days |
|---|---|---|
| First item | £ 19.43 | £ 19.43 |
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BuchWeltWeit Ludwig Meier e.K.
Germany
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BuchWeltWeit Inh. Ludwig Meier e.K.
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