Modélisation des facteurs affectant l'adoption du commerce mobile : Une étude des établissements d'enseignement supérieur de Malaisie
Language: French
Published by Editions Notre Savoir, 2023
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 73.39
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Le commerce mobile, également connu sous le nom de M-commerce, est considéré comme la prochaine grande phase de la société technologiquement dépendante après l'ère du commerce électronique. Cette étude vise à identifier certains facteurs qui affectent l'adoption du commerce mobile en Malaisie en développant un modèle d'adoption du commerce mobile basé sur les modèles technologiques existants tels que TRA, TPB, TAM et DOI. La modélisation par équations structurelles (SEM) est utilisée pour tester le modèle proposé. Les résultats ont révélé que l'utilité perçue, la facilité d'utilisation perçue et la confiance perçue sont positivement associées à l'attitude du consommateur à l'égard de l'utilisation, ce qui affecte l'intention d'utilisation du consommateur. L'IP et le coût perçu n'ont pas d'effet significatif sur l'attitude du consommateur à l'égard de l'utilisation. Les résultats ont apporté une contribution, nous permettant de comprendre les facteurs qui peuvent affecter l'adoption du commerce électronique. Les résultats ont montré que le modèle étendu et modifié est bien adapté à l'adoption précoce des services de commerce électronique et qu'il explique 39 % des intentions des consommateurs d'adopter les services de commerce électronique. Le modèle de commerce mobile proposé peut servir de base à l'évaluation par les acteurs du secteur du potentiel d'adoption des nouveaux services de commerce mobile.…
Seller Inventory # 9786205836576
- Title
- Modélisation des facteurs affectant l'adoption du commerce mobile : Une étude des établissements d'enseignement supérieur de Malaisie
- Author
- A. H. M. Saifullah Sadi
- Publisher
- Editions Notre Savoir
- Publication year
- 2023
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- French
- ISBN 10
- 6205836572
- ISBN 13
- 9786205836576
- Item weight
- 322 grams
- Dimensions
- 220x150x13 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.57 | £ 38.02 |
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
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AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
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