La gamification pourrait �tre une technique de marketing utile qui implique l'utilisation d'�l�ments et d'un design de jeu dans des contextes r�els. Cet ouvrage cherche � comprendre les avantages que peuvent tirer les organisations qui utilisent les techniques de gamification pour d�velopper des exp�riences et des relations significatives avec les marques et leur march� cible. Dans cette optique, cette approche apporte une valeur ajout�e aux utilisateurs, ainsi qu'aux organisations en augmentant leur engagement. Pour y parvenir, ce livre propose un mod�le de PME bas� sur les diff�rentes strat�gies utilis�es pour stimuler, promouvoir et influencer les diff�rents publics cibles, dans le but d'obtenir une strat�gie de gamification.

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