A Mobile Popular
Language: English
Published by New York University Press, US, 2026
- Softcover
- New
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
AbeBooks seller since June 11, 2025
Condition: New
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Add to basketItem description from seller
Explores the entanglement of digital media, popular culture, and political expression in contemporary India.A Mobile Popular offers a landmark account of how popular culture and political expression have become deeply intertwined in India's rapidly evolving digital landscape. Drawing on extensive fieldwork with content creators, platform executives, and digital activists across southern India, Aswin Punathambekar, Sangeet Kumar, and Sriram Mohan theorize the "mobile popular" as a dynamic mediascape shaped by data-driven platforms, entrenched representational politics, and everyday vernacular creativity. Exploring the intersection of legacy media industries, global platforms, and multilingual digital practices, they trace how entertainment and political culture now circulate through volatile, algorithmically saturated channels.Set against the rise of Hindu nationalism, the expansion of platform capitalism, and the emergence of a global right-wing technoculture, A Mobile Popular reveals how memes, parodies, podcasts, and other digital artifacts generate new temporal experiences, publics, and infrastructures whose political valence cannot be contained within frames of freedom and capture. Rather than valorizing digital democracy or lamenting authoritarian capture, the authors show that digital India is a plural, affectively charged arena where mobile publics continually cohere, fragment, and morph into new collectivities.Through richly detailed case studies-from Tamil YouTube satire to activist meme cultures to sonic experiments that unsettle the temporal rhythms of Indian television-the book demonstrates how digital media have reshaped cultural belonging and redefined the meanings and performances of citizenship. Essential for students, scholars, and practitioners, A Mobile Popular illuminates the far-reaching implications of digitalization for culture, communication, and politics today.…
Seller Inventory # LU-9781479812998
- Title
- A Mobile Popular
- Author
- Aswin Punathambekar, Sangeet Kumar, Sriram Mohan
- Publisher
- New York University Press, US
- Publication year
- 2026
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1479812994
- ISBN 13
- 9781479812998
Explores the entanglement of digital media, popular culture, and political expression in contemporary India.
A Mobile Popular offers a landmark account of how popular culture and political expression have become deeply intertwined in India's rapidly evolving digital landscape. Drawing on extensive fieldwork with content creators, platform executives, and digital activists across southern India, Aswin Punathambekar, Sangeet Kumar, and Sriram Mohan theorize the "mobile popular" as a dynamic mediascape shaped by data-driven platforms, entrenched representational politics, and everyday vernacular creativity. Exploring the intersection of legacy media industries, global platforms, and multilingual digital practices, they trace how entertainment and political culture now circulate through volatile, algorithmically saturated channels.
Set against the rise of Hindu nationalism, the expansion of platform capitalism, and the emergence of a global right-wing technoculture, A Mobile Popular reveals how memes, parodies, podcasts, and other digital artifacts generate new temporal experiences, publics, and infrastructures whose political valence cannot be contained within frames of freedom and capture. Rather than valorizing digital democracy or lamenting authoritarian capture, the authors show that digital India is a plural, affectively charged arena where mobile publics continually cohere, fragment, and morph into new collectivities.
Through richly detailed case studies—from Tamil YouTube satire to activist meme cultures to sonic experiments that unsettle the temporal rhythms of Indian television—the book demonstrates how digital media have reshaped cultural belonging and redefined the meanings and performances of citizenship. Essential for students, scholars, and practitioners, A Mobile Popular illuminates the far-reaching implications of digitalization for culture, communication, and politics today.
"Synopsis" may belong to another edition of this title.
About the Author
Aswin Punathambekar is a Professor at the University of Pennsylvania's Annenberg School for Communication and Director of the Center for Advanced Research in Global Communication (CARGC). He has written and co-edited books including From Bombay to Bollywood: The Making of a Global Media Industry, Global Bollywood, Global Digital Cultures: Perspectives from South Asia, Television at Large in South Asia, and Media Industry Studies (with Amanda Lotz and Daniel Herbert).
Sangeet Kumar (Author)
Sangeet Kumar is Associate Professor in the Department of Communication and the Director of International Studies at Denison University. He is the author of The Digital Frontier: Infrastructures of Control on the Global Web (forthcoming, May 2021).
Sriram Mohan (Author)
"About the title" may belong to another edition of this title.
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