Mobile Persuasion: 20 Perspectives on the Future of Behavior Change
BJ Fogg, Eric Holmen, Mirjana Spasojevic, Josh Ulm, Sebastien Tanguay, Susan Walker, Ian Bogost, Sunny Consolvo, Dean Eckles, Sean White
ISBN 10: 0979502527 ISBN 13: 9780979502521
Published by Stanford Captology Media, 2007
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Synopsis:
The mobile phone will soon become the most powerful channel for persuasion. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people - and how this emerging trend will change the way you live, work, and play. Contributing Authors: Ian Bogost, Peter Boland, Sunny Consolvo, Martin Cooper, Erik Damen, Will Dzierson, Dean Eckles, BJ Fogg, Paul Hedtke, Peter Heywood, Rachel Hinman, Eric Holmen, Alex Kass, George LeBrun, Deb Levine, Jerry Michalski, Eric Paulos, Michael Sarfatti, Ian Smith, Mirjana Spasojevic, Sebastien Tanguay, Josh Ulm, Steffen P. Walz, Sean White.
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Bibliographic Details
Title: Mobile Persuasion: 20 Perspectives on the ...
Publisher: Stanford Captology Media
Publication Date: 2007
Binding: Paperback
Condition: Very Good