Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
Turner, Jamie, Hopkins, Jeanne
Language: English
Published by Wiley, 2012
- Hardcover
- Used

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- Title
- Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
- Author
- Turner, Jamie, Hopkins, Jeanne
- Publisher
- Wiley
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118167783
- ISBN 13
- 9781118167786
Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.
Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to:
- Use location-based marketing to get new customers and keep existing ones
- Integrate social media with your mobile media campaign
- Use mobile E-commerce to improve brand loyalty
- Measure the ROI of a mobile media campaign
- Develop mobile media business models you can use to grow revenues
With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
"Synopsis" may belong to another edition of this title.
About the Author
JEANNE HOPKINS is the Vice President of Marketing at HubSpot, generating over 45,000 new leads each month and leading the company in new mobile initiatives. She helped push HubSpot to become mobile-enabled and writes blog posts for HubSpot's mobile blog, which 11.3 percent of readers now access through their smartphones.
JAMIE TURNER is an author, speaker, and the founder of BKV's 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe. He is also a regular guest on CNN and HLN on the topic of digital media.
"About the title" may belong to another edition of this title.
Open Books
Chicago, IL, U.S.A.
AbeBooks seller since October 14, 2016
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Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. We are a 501(c)3 with all proceeds going to our literacy enrichment programs.
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