Mobile Based Marketing Practices in Indian Context

Language: English

Published by LAP LAMBERT Academic Publishing, 2019

6200116504 / 9786200116505

  • Softcover
  • New
See all details

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

5-star seller

AbeBooks seller since August 14, 2006

Softcover

Condition: New

£ 63.94

£ 29.20 shipping 
Ships from Germany to U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - In today's world of high speed of wireless technologies of different networks and the increasing penetration of mobile phones the advertising company's interest is rising in using this medium as a means of marketing communication. There is a number of companies investing in mobile marketing campaigns, yet there is a little academic research on this topic therefore this research is conducted to know more about mobile marketing and the nature of this channel are not yet understood fully. This research is studied basically to help in covering this gap; it investigates the factors which helps customers to accept the mobile phone as a means of communicating promotional content. In this Paper the focus will be on 15 banks that is private sector banks, public sector banks and foreign banks that is 5 banks each from different sectors and 200 customers from areas of Delhi-NCR region. The response will be taken with the help of well-structured questionnaire on different parameters and systematic as well as convenience sampling will be conducted, the conclusion and findings will be drawn accordingly with the help of different statistical tools.…

Seller Inventory # 9786200116505

Title
Mobile Based Marketing Practices in Indian Context
Author
Nimit Gupta
Publisher
LAP LAMBERT Academic Publishing
Publication year
2019
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6200116504
ISBN 13
9786200116505
Item weight
429 grams
Dimensions
220x150x18 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First item£ 29.20£ 37.55
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Store description

Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

Specialty

Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & Studium

Seller's business information

AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574

Imprint

Seller Info:

AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
USt-IdNr.: DE261904229
registered at Commercial register Amtsgerichtes Göttingen
Handelsregisternummer HRB 200691

Alternative dispute resolution:
The European Commission provides a platform for out-of-court online dispute resolution (ODR platform), which can be accessed under https://ec.europa.eu/odr.

We have been a member of the "FairCommerce" initiative since 25.05.2018.
For more information, see www.fair-commerce.de.