Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)

Sreejesh, S., Mohapatra, Sanjay

ISBN 10: 3319349686 / ISBN 13: 9783319349688

Published by Springer, 2016

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Bibliographic Details

• Title: Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR)
• Publisher: Springer
• Publication Date: 2016
• Language: English
• ISBN 10: 3319349686
• ISBN 13: 9783319349688
• Binding: Paperback
• Condition: Like New
• Book Type: book

About this title

Synopsis

This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.

About the Author

Dr. S Sreejesh teaches Marketing Research and Business Research Methods using SAS 9.2 and SPSS at post graduate level (MBA) in IBS Hyderabad. He has received graduate and post graduate degrees in Economics from Kerala University, Kerala, MBA from Anna University, Chennai, M.Phil in Management from ICFAI University, Tripura, PhD from IBS, Hyderabad and Management Teachers Training Programme (MTP) from ICFAI, Hyderabad, India. His areas of interest are Qualitative and Quantiative Data Analysis, Marketing Management, Brand Management, Multivariate Data Analysis. He has published more than ten articles in international journals like Southern Business Review, Journal of Global Business Issues, International Journal of Management Studies, Journal of International Business and Economy, Economics Management and Financial Markets, The Romanian Economic Journal, International Management Review, International Journal of Information Technology and Project Management and Indian Journal of Corporate Governance. He also published books of international repute with MACMILLAN Advanced Research Series and Pearson India.

Dr. Sanjay Mohapatra received his B.E. from NIT Rourkela, MBA from XIMB, M.Tech from IIT Madras, India and PhD from Utkal University. Dr. Mohapatra has more than 26 years of combined industry and academic experience. He has worked in various capacities in organizations like Hindusthan Aeronautics Limited, Larsen & Toubro, PricewaterHouse Coopers, Infosys, Polaris & J&B Software. He has consulted many organizations in different domains such as Utilities, Banking, Insurance and healthcare sectors. His teaching interests are in IT Strategy and Management Information Systems and research interests are in the area of IT enabled processes. He has authored/co-authored fourteen books, more than thirty papers in national and international referred journals besides publications in different conferences.