Mission and Money: Understanding the University

Burton A Weisbrod

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Language: English

Published by Cambridge University Press, 2008

0521515106 / 9780521515108

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Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.…

Seller Inventory # CIN0521515106G

Title
Mission and Money: Understanding the University
Author
Burton A Weisbrod
Publisher
Cambridge University Press
Publication year
2008
Condition
Good
Binding
Hardback
Language
English
ISBN 10
0521515106
ISBN 13
9780521515108

World of Books Inc

Montgomery, IL, U.S.A.

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AbeBooks seller since March 23, 2026

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