Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
Language: English
Published by John Wiley & Sons Inc (edition 2), 2002
Series: Book 8 of 29 - Wiley Nonprofit Law, Finance and Management
- Hardcover
- Used
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Seller Inventory # 0471237183-8-1-29
- Title
- Mission-Based Marketing: Positioning Your Not-For-Profit in an Increasingly Competitive World
- Author
- Brinckerhoff, Peter C.
- Publisher
- John Wiley & Sons Inc (edition 2)
- Publication year
- 2002
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471237183
- ISBN 13
- 9780471237181
- Edition
- 2.
- Series
- Book 8 of 29: Wiley Nonprofit Law, Finance and Management
Other titles in the Mission–Based Management Series
Mission–Based Management: Leading Your Not–for–Profit into the 21st Century
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission–Based Management: Leading Your Not–for–Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager′s and board member′s guide to not–for–profits–quite laudable in that it′s eminently readable and downright enjoyable."
Financial Empowerment: More Money for More Mission
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely respected Mission–Based Management Series outlines a not–for–profit organization′s plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money–making businesses, determining the financial options that are available, and implementing an empowered budget process.
"Synopsis" may belong to another edition of this title.
About the Author
Peter is the author of two award–winning books, Mission–Based Management and Financial Empowerment, both from Wiley. Peter′s books are used as the core texts in over seventy graduate and undergraduate university programs in nonprofit management. Peter′s articles have been published in Advancing Philanthropy, NonProfit World, Strategic Governance, the Journal of Nonprofit and Voluntary Sector Marketing, Communications, and the Grantsmanship Center News.
Peter received his bachelor′s degree from the University of Pennsylvania and his master′s degree in public health administration from Tulane. He is a former VISTA Volunteer and has served as a staff member, executive director, board member, and volunteer for numerous local, state, and national not–for–profits. Peter lives in Springfield, Illinois, with his wife Chris and their three children, Ben, Adam, and Caitlin.
"About the title" may belong to another edition of this title.
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