Misleading Marketing Communication: Assessing the Impact of Potentially Deceptive Food Labelling on Consumer Behaviour

Smith, Viktor; Barratt, Daniel; Møgelvang-Hansen, Peter; Wedel Andersen, Alexander U.

ISBN 10: 3031112059 ISBN 13: 9783031112058
Published by Palgrave Macmillan, 2022
Language: English
Condition: New Hardcover

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