Ministry Marketing Made Easy: A Practical Guide to Marketing Your Church Message
Language: English
Published by Abingdon Press, 2004
- Softcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - As new
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Add to basketItem description from seller
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0687057337I2N00
- Title
- Ministry Marketing Made Easy: A Practical Guide to Marketing Your Church Message
- Author
- Yvon Prehn
- Publisher
- Abingdon Press
- Publication year
- 2004
- Condition
- As New
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0687057337
- ISBN 13
- 9780687057337
- Item weight
- 0.28 pounds
Ministry Marketing Made Easy defines Ministry Marketing as everything the church does to share the story of Jesus. This book challenges church leaders with a totally different and practical approach to marketing the church's message.
Often, church leaders define marketing as spending large amounts of money on big ads in the church page section of local newspapers, building a killer web site or a dozen other standard marketing ideas that cost lots of money, or creating publications in full color that are professionally printed. Just as often, the church realizes very little return on its investment. Ministry Marketing Made Easy provides alternative, practical ways for church leaders to communicate the church's message.
This book deals with how to reach people where they are today; people who:
· are authority indifferent
· are time starved
· have no understanding of Christian terms or references
· and yet are spiritually seeking.
Reaching people with the church's message isn't as hard as you might assume. Rather than using fancy expensive ads, the book recommends the use of:
· postcards and business card-sized invitation cards
· ads in movie theaters and other unexpected places
· bulletins that make sense to people who visit the church for the first time
· welcome centers that really welcome people
· messages repeated enough times for even erratic church attendees to know what is going on
· niche newsletters, and more.
Ministry Marketing Made Easy also suggests radical ideas to reach the unchurched, such as:
· becoming a local media spokesperson for Christianity
· allowing coffee inside the worship space during the service
· setting up a smoking area at church
· using pop-culture as the source for sermon illustrations
· serving the community by doing what no one else wants to do.
Finally the book provides practical tips on how to:
· manage Marketing Ministry volunteers
· choose the right combination of software and printing tools
· find resources that will make your Ministry Marketing more effective.
~"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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