Mindless Eating (Paperback)

Brian Wansink

ISBN 10: 1848502524 / ISBN 13: 9781848502529

Published by Hay House UK Ltd, London, 2011

About this Item

Paperback. Carefully conducted studies over many years show the same thing- that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision.By gaining knowledge of your eating habits, Dr. Wansink demonstrates that it is entirely possible to lose six kilos in weight over the course of a year. No crash diets, no frustrating calorie counting, and no starving yourself- just a simple awareness of what you eat.While detailing his simple and fascinating studies, Dr. Wansink explains-Food mistakes we all make in restaurants, supermarkets and at homeHow we are manipulated by brand, appearance and parental habits more than price and our choicesWhat your favourite comfort food says about youThis is an insightful, incredible exploration into our habits and what makes us eat the way we eat. Every day, we each make around 200 decisions about eating. But studies have shown that 90 percent of these decisions are made without any conscious choice. This title lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781848502529

Bibliographic Details

• Title: Mindless Eating (Paperback)
• Publisher: Hay House UK Ltd, London
• Publication Date: 2011
• Language: English
• ISBN 10: 1848502524
• ISBN 13: 9781848502529
• Binding: Paperback
• Condition: new

About this title

Synopsis

Every day, we each make around 200 decisions about eating. But studies have shown that 90% of these decisions are made without any conscious choice. Dr Brian Wansink lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively and without serious changes to our lives. Dr Wansink's revelations include:

· Food mistakes we all make in restaurants, supermarkets and at home
· How we are manipulated by brand, appearance and parental habits more than price and our choices
· Our emotional relationship with food and how we can overcome it to revitalise our diets.

Forget calorie counting and starving yourself and learn the truth about why we overeat in this fascinating, innovative guide. Mindless Eating has become a breakout hit from the diet and fitness field and this fantastic new package will bring it to a new audience.

About the Author

Brian Wansink PhD is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He is the author of three books on nutrition and marketing.