Synopsis:
Today's marketers face a perilous journey.
Thanks to new buyer dynamics, a boardroom-level obsession with marketing ROI, and 'big data' driven decision making tools, the rules have shifted beneath everyone's feet, leaving many dizzily wondering how to keep pace. Modern marketing leaders are expected to be tech savvy, data-driven brand ambassadors on the vanguard of change. But as marketing demands and workloads continue to evolve at the speed of sound, it becomes more difficult to stop, breathe, and reflect mindfully on future opportunities and daily decisions. As marketing leaders look for ways to evolve from order takers to market makers, the more contextual, intuitive, and innovative dimensions of marketing play an even greater role than before.
Lisa Nirell's The Mindful Marketer is a 3-part playbook for thriving in the new world of modern marketing. An industry veteran who has helped companies like Microsoft, Blackboard, Adobe, Bozzuto, and Oracle accelerate growth and build customer mindshare, Lisa has discovered the 'middle path' between mindfulness and market acceleration. Through case studies and engaging personal stories, Lisa offers surprising insights into the opportunities and possible pitfalls presented by modern marketing. Among other things, The Mindful Marketer examines how constant connectedness and multi-tasking can contribute to lower productivity, reduced brand repute, executive-level misalignment, and big data investment 'black holes.'
By applying Pan-Asian principles, Lisa points the way towards a revolutionary 'middle path—' a powerful nexus between data-fueled, analytical thinking and creative, immensely human approaches to marketing. Staying present, Lisa asserts, is the best way to stay ahead of the curve. The Mindful Marketer lays the groundwork for any leader who wants to deepen relationships with their peers in the C-suite, drive more demand, optimize the power and potential of digital marketing, attract more customer evangelists, and create healthier organizations.
Review:
"In this fast-paced, high powered, tech-driven economy, mindfulness is a competitive advantage. In The Mindful Marketer, Lisa Nirell helps you align hearts, minds, and actions. This is the secret sauce to connecting with customers." - Guy Kawasaki, Chief evangelist of Canva, former chief evangelist of Apple
"Read this book, love it, do what needs doing, and then secretly hide the best and most important lessons you learn here in other people's "numbers" marketing...Be the secret revolution." - Chris Brogan, New York Times bestselling author and publisher
"Reading The Mindful Marketer will not only assure a more effective, relevant, and inspired marketing organization in the future; it will also set the groundwork for a more creative and successful present. Brilliant!" - Marshall Goldsmith, author of The New York Times global bestseller What Got You Here Won't Get You There
"The Mindful Marketer not only outlines the primary causes of anxiety in today's volatile marketing organizations, but it also provides a clear roadmap to mindfully navigating these uncertain times. Lisa's message is timely, holistic, and powerful!" - Chip Conley, Founder of Joie de Vivre Hotels, Head of Global Hospitality and Strategy of Airbnb, and bestselling author
"The world needs more mindful marketers! Lisa's book builds a solid case for why calmness, insight, and adaptability will prevail in today's crazy-busy economy." - Jill Konrath, author of Agile Selling and Snap Selling
"Lisa Nirell gives marketers the secret map to navigate the dangerous new field of big data. This book gives markets a chance to use big data rather than it using them!" - Jeffrey Hayzlett, Primetime TV Show Host, Bestselling Author, and Sometimes Cowboy
"While self-expression is the true driver of social media today, self-reflection is equally important. Lisa's book outlines the qualities and habits of mindful marketers who know how to convert fans into lifelong clients." - Shama Hyder, CEO of Marketing Zen Group, and author of The Zen of Social Media Marketing
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