Mind of the Strategist: Business Planning for Competitive Advantage

Ohmae, Kenichi

ISBN 10: 0140091289 / ISBN 13: 9780140091281

Published by Penguin Business Library, 1986

Fast Free Shipping â Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0140091289.G

Synopsis:

IN A GROUND BREAKING APPROACH TO STRATEGIC PLANNING IN THE WORLD OF BUSINESS KENICHI OHMAE GOES BEYOND THE STANDARD FORMULA FOR SUCCESS INTO THE MIND OF THE CREATIVE CORPORATE THINKER. IT IS DR. OHMAE'S CONTENTTION - SUPPORTED WITH FACTS AND FIGURES FROM COMPANIES SUCH AS SONY, NISSAN, HONDA AND YAHAMA - TAHT IN TODAY'S MARKET STRATEGIC THINKING IS THE KEY TO SUCCESS. HE SHOWS THE CREATIVE PLANNER IN ACTION - DISSECTING THE MARKET, WEIGHING THE COMPETITION'S STRENGHTS AND WEAKNESSES, QUESTIONING THE PREVAILING ASSUMPTIONS OF AN INDUSTRY, DISCOVE- RING THE ACTUAL NEEDS AND WANTS OF THE CUSTOMER, AND FINALLY, IMPLEMENTING THE STRATEGIES THAT MEAN SUCCESS IN THE MARKETPLACE. FILLED WITH VIVID, ON-TARGET ANECDOTES AND INNOVATIVE CHALLENGES TO CONVEN- TIONAL BUSINESS WISDOM IT WILL REVOLUTIONIZE THE WAY YOU DO BUSINESS.

Bibliographic Details

Title: Mind of the Strategist: Business Planning ...
Publisher: Penguin Business Library
Publication Date: 1986
Binding: Soft cover
Condition: good
Edition: 2nd Edition